A North-South digital divide
The 2018 Internet User Classification (IUC) uses data from online retailers, the 2011 Census and Ofcom to create a typology of Internet engagement at a local area level. The IUC profiles local areas into 10 different groups which differ by characteristics such as broadband speed, laptop ownership, and use of the Internet for online shopping. Pen portraits for each IUC group are available on the CDRC website.
Internet engagement is highest in the South of Trafford with the majority of neighbourhoods classified as 'e-Veterans'. In these areas residents use multiple devices to access the Internet for a wide variety of purposes. Across the centre of the borough is a band of neighbourhoods characterised as 'Passive and Uncommitted Users'. Internet engagement in these areas is low with broadband access well below average. In the North West of the borough the majority of neighbourhoods show average levels of Internet engagement.
There are pockets of 'Digital Seniors' in Davyhulme West, Flixton, St Mary's and Bowdon. Residents in these areas use the Internet infrequently but are adept at online banking and shopping. Neighbourhoods in Bucklow-St Martins, St Mary's and Clifford have the lowest levels of Internet engagement and are classified as 'e-Withdrawn'. These areas are typically marked by high levels of socio-economic deprivation.